Dr. Katerina Tsetsura
Katerina Tsetsura, Ph.D. is Gaylord Family Professor of Public Relations and Strategic Communication and the Director of Graduate Studies at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma in the USA. Dr. Tsetsura is internationally known for her work in global public relations and media transparency. She is the author of over 50 peer-reviewed publications and more than 100 conference proceedings and papers in global public relations, ethics, media transparency, social construction of public relations, women in the field of strategic communication, and public diplomacy.
Dr. Katerina Tsetsura also practices what she researches and teaches: she serves as a consultant to companies, governments, and non-profits in various industries, such as aerospace and aviation, automotive (personal and commercial), heavy machinery, tourism and hospitality, and media, art, and museum management. Dr. Katerina Tsetsura is a recognized global expert in communication audit; geo-branding; issues management; strategic planning; sustainability and organizational capacity analysis; development of public relations research and evaluation methods; and campaign’s advanced research, measurement, and evaluation training and monitoring.
Dr. Katerina Tsetsura actively serves the profession of public relations in various roles. Currently, she is a Chair of the Global Affairs Committee of Public Relations Society of America (PRSA), a Vice-Chair of the Public Relations Division of the International Communication Association (ICA), and a member of the Global Commission on Public Relations Education. She is also a member of editorial boards of several international peer-review journals, including Communication Theory, International Journal of Strategic Communication, Public Relations Review, and PR Journal.
Dr. Katerina Tsetsura is proud to be a member of the Arthur W. Page Society.
Dr. Katerina Tsetsura received her Specialist with Diploma from Voronezh State University in Russia, her M.S. from Fort Hays State University, USA, and her Ph.D. in Communication from Purdue University, USA.
I write poetry in English and Russian. Here is a sample of my poems in Russian: